Verizon revolutionized wireless freedom, first launching in the US a plan that puts customers in charge


Why it matters:

myPlan changed the game. Others talk about “freedom” on the phone, but really they’re just pushing customers into their most expensive, bloated plans—which are limiting, don’t allow changes, and where customers pay for things they don’t want or need. With myPlan, however, you get what you want, how you want it. So everything is on your terms with the flexibility to change it at any time. The network, the perks, the savings—all without compromise. Everything is under your control. Because we recognize that everyone is different and should be able to choose exactly what they want down to the line level. Plus, you get unlimited 5G data6 on Verizon’s award-winning network.

For whom is this:

For anyone who doesn’t want to be told what they need or forced into a plan that has already been decided for them. And for everyone—new and loyal customers. If your best phone plan is one where you’re in charge and you want to be on Verizon’s fast and reliable 5G network, then myPlan is the plan for you. Changing your plan with the MyVerizon App is easy, simple, and convenient—no calls or visits required, no hidden change fees or hassle.

What executives say:

Verizon: “We are always listening and responding to our customers and now, more than ever, they want greater control and flexibility in their plans. They want the plans to be simple and convenient, and of course, they want the best network and the best value,” said Sowmyanarayan Sampath, CEO of Verizon Consumer Group. “myPlan gives customers the ability to pick and choose the perks they want, save on each one, and change at any time – that’s true wireless freedom. Plus, savings from amazing partners who deliver the best in content, entertainment and more.”

Apple: “We’re thrilled that Verizon customers can choose Apple One or Apple Music Family to access the world’s best entertainment,” said Oliver Schusser, Apple’s vice president of Music, Video, & Sports. “From expertly curated playlists and immersive Spatial Audio on Apple Music, award-winning series and movies on Apple TV+, over 200 incredibly fun games on Apple Arcade, and amazing features like of Hide My Email and more storage in iCloud+, there’s something for everyone. —so it’s great that up to six family members can access Apple services at no additional cost on their iPhone, iPad and other Apple devices.”

Disney: “Since the launch of Disney+, our partnership with Verizon has brought subscribers unparalleled blockbuster movies and series from our iconic brands—Disney, Pixar, Marvel, Star Wars and National Geographic. Now, with myPlan, millions of Verizon customers can enjoy endless entertainment and sports from The Disney Bundle, including Disney+, Hulu—home of FX, Searchlight, 20th Century Films, and award-winning Hulu Originals – and ESPN+,” said Joe Earley, President, Direct-to-Consumer, Disney Entertainment.”

Walmart: “Walmart+ is designed to make our members’ lives easier, saving them time and money like no other retailer can. We’re excited for myPlan to bring the convenience of Walmart+ to even more people, giving them access to free delivery7 from the store, fuel savings and more,” said Catherine Keane, Vice President, Partnerships, Walmart+.”

Get ready to take control on May 18.

Change will come. Manage myPlan, available May 18 only on Verizon. Visit your local Verizon retail store or go to or the MyVerizon App.

1 To reduce theft and other fraudulent activity, newly purchased devices are “locked” to work exclusively on the Verizon network for 60 days. After 60 days, we will automatically remove the lock. After the 60 day lock period, we never lock our phones.

2 The limited-time 3-year price guarantee offer applies to the current base monthly rate charged by Verizon for your talk, text, and data; excludes taxes, fees, surcharges, additional plan discounts or promotions, and third-party services. The price guarantee is void if any of the lines are canceled or transferred to an ineligible plan. Plan perks, taxes, fees, and surcharges are subject to change.

3 $10/month for each myPlan perk; Additional terms and conditions apply to each perk.

4 Most reliable 5G network based on more first place rankings in RootMetrics’ 5G data reliability assessment in 125 metro markets conducted in 2H 2021. Tested with the best commercially available smartphones across three national mobile networks across all available network type, excluding C-band. Your experiences may vary. RootMetrics rankings are not an endorsement by Verizon.

5 The Disney Bundle includes Disney+ (No Ads), Hulu (w/Ads), and ESPN+ (w/Ads). REGULAR DISNEY+, HULU OR ESPN+ subscribers: Offer will not automatically replace existing subscription(s). Subscriptions management may be required to avoid multiple subscriptions and associated charges. Terms apply.

6 Auto Pay (Debit Card, Bank account, or Verizon Visa Card) and no paper billing required. Unlimited 5G / 4G LTE: For the Unlimited Welcome plan, during peak hours, your data may be temporarily slower than other traffic. For the Unlimited Plus plan, after exceeding 30 GB/mo of 5G Ultra Wideband, 5G, or 4G LTE Mobile Hotspot data, Mobile Hotspot speeds are reduced to 3 Mbps when on 5G Ultra Wideband and 600 Kbps when on 5G / 4G LTE for the rest of the month. Mobile Hotspot is not available on the Unlimited Welcome plan. Domestic data roaming at 2G speed.

7 Delivery restrictions apply, details at Paramount+ Essential plan only. Separate registration is required.

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