OpenAI recently released release notes stating, “We’re rolling out web browsing and plugins to all ChatGPT Plus users over the course of the next week!” Moving from alpha to beta allows ChatGPT to access the Internet and the use of over 70 3rd party plugins.” This new update will allow ChatGPT Plus users in beta phase to test web browsing and their extensive plugin library and it will bring some major updates for SEO- Create analysis and SEO copywriting. Browsing the web allows ChatGPT to search the web to provide answers to current topics and events. Plugins allow users to connect up to three third-party tools to a chat to make specific, targeted changes to the results.
So ChatGPT gets selective access to the internet – what does that actually mean?
This means that answers will be possible based on real-time information on the internet, instead of the current model, which can only provide insights from a fixed data set that does not go beyond September 2021. Once launched, ChatGPT will be able to provide users with timely and accurate answers to their questions about weather forecasts, news events, and more. This opens up a wealth of new potential applications for ChatGPT and AI. Below we focus on how this will impact our SEO analysis and digital strategies as digital marketers and sales professionals.
Dynamic SEO Copywriting:
This update unlocks the potential for dynamic content generation. By accessing the Internet, ChatGPT will be able to generate content that brings in information about current events, trends and search behavior. This is of great benefit in the world of search engine marketing for maintaining our SEO strategies as studies show that freshness plays an important role in SEM and search rankings. Because AI writing platforms are able to keep up with search behavior and incorporate current preferences, this further eases content creation burdens for traditional content creators and SEO copywriters. It allows for the easy creation of fresh and engaging content that fits current search trends.
Advanced keyword research:
ChatGPT’s connection to the internet could allow us to do real-time keyword research and identify popular and trending keywords for various topics via AI chat. This would help creators and SEO professionals to optimize content for search engines and allow content to rise in result rankings. The ability to analyze search data in real-time could revolutionize the way marketers conduct keyword research. This will make it easier to keep up with the ever-changing landscape of search queries while reducing the hurdles of finding that information. We’ll likely see the old keyword research sites try to introduce AI and new tools that leverage AI to do more SEO research and analysis emerge, but there could also be significant disruption if you do kind of research directly via ChatGPT. It’s hard to imagine getting through with ChatGPT when it spits out dozens of perfectly optimized long-tail keywords in a matter of seconds.
Improved SEO Analysis and Content Optimization:
As ChatGPT’s understanding of search engine algorithms and user behavior improves, it could potentially be helpful in testing and optimizing on-page SEO for better search engine rankings. Beyond the keywords discussed above, this would include creating meta tags and title tags, checking keyword density, and maybe even evaluating things like image alt text and keyword placements. It might even be able to offer advice on factors beyond our typical SEO posting checklists, as it can provide SEO analysis for large datasets of websites. This could save content creators and SEO copywriters a lot of time by automating tedious SEO tasks and allow them to focus more on high-level strategic aspects of campaigns (or just buy some time back to catch up on the rest of the work to be done) . List). The distinguishing feature of this addition to a language model is that it can check and make improvements in the same place. Being able to combine these two sides of the coin on one platform is a nice improvement in itself. The ability of the AI to actually make very specific suggestions and then implement them – that is groundbreaking.
AI and SEO: The future of content marketing
AI platforms like ChatGPT and Jesper.AI are already having a massive impact on copywriting and rewriting. With the upcoming connection to web browsing, AI is poised to become the tool of choice for SEO analysis, keyword research, and on-page SEO audits. It could also significantly lower the hurdles in creating content that actually ranks well in search results. By reducing the SEO skills required to be visible on the web, knowledgeable professionals have a more direct channel to engage with their communities. This is really exciting because our mission here at MarketScale is to help professionals become creators for the betterment of their communities.
This update is undoubtedly one to watch closely. In introducing it, we need to see how much information ChatGPT can access and understand its capabilities. Still, it has the potential to give marketers and pretty much all creatives who use it to boost their visibility on the web an instant edge. Keep an eye on your account for the update as it could revolutionize the way we approach SEO analysis and content marketing strategy.
What’s next for optimizing content for ChatGPT and other AI? This could be it…