Patrick Bet-David and PHP Agency join Integrity to accelerate growth and serve more people


Inspired by principles that embody the American Dream, industry icon Patrick Bet-David and PHP Agency will leverage Integrity’s world-class resources and technology to help more Americans achieve financial security

Dallas, July 20, 2022 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), a leading life and health insurance distributor and provider of wealth management and retirement solutions, today announced it has entered into an agreement to acquire PHP Agency, the industry’s leading field marketing Organization (“FMO”) located at Addison, Texas. As part of the acquisition, Patrick Bet-David, founder and CEO of PHP Agency, will become a managing partner of Integrity. Financial details of the acquisition were not disclosed.

PHP, which stands for “People Helping People,” serves nearly half a million Americans nationwide by offering life and retirement products through its team of more than 27,000 representatives in 170 offices. Patrick Bet-David, the founder and CEO of PHP, is in many ways the epitome of the American Dream. Bet-David came to The United States as a child as an Iranian refugee, then he served there The United States 101 of the armySt Airborne Division before moving to a large investment and financial services firm. In 2009 he founded PHP Agency which has experienced exponential growth by investing in agent technology and by focusing on the needs of underserved communities. PHP Agency is a leader in diversity and inclusion, redefining industry norms by recruiting, training and supporting a diverse, dynamic and highly motivated sales force.

“Patrick Bet-David is the embodiment of the American Dream,” he said Bryan W Adams, co-founder and CEO of Integrity. “He has inspired thousands of agents to become entrepreneurs, founders and leaders while building an agency that is reshaping the face of insurance. That kind of leadership is a rare gift and we are privileged to have Patrick with us on our mission to innovate the industry.

“To remain competitive in this space, we know we need to invest heavily in people and technology,” said Patrick Bet-David, Founder and CEO of PHP Agency. “Integrity is much more than just a proven leader in insurtech – they also share our core values ​​and vision for a more inclusive future. Together, Integrity and PHP have tremendous resources to enable a new generation of agents that will serve Americans in profoundly innovative ways.” This partnership is tremendously accelerating our business, including expanding the capabilities we now have access to Carriers, technology, support and partners. When these advantages are combined with our young, energetic and diverse workforce, every stakeholder benefits. Integrity’s success is our success now, and I know that together we will create something truly special.

“PHP Agency is inspiring and developing a generation of young, energetic and influential leaders who will have a lasting impact on the industry,” he added Tom Dempsey, Chief Distribution Officer at Integrity. “Patrick is an inspiration to so many people – I can’t think of a better leader who truly understands and represents Integrity’s mission to help others plan for the good days ahead. We are proud that he will now join our partner network. Help us to find new ways to innovate in insurance together. PHP Agency has already achieved incredible success in empowering its agent network to build relationships and provide solutions to everyone in its communities. The company can now leverage Integrity’s cutting-edge technology, products and relationships to serve even more Americans. I’m excited to see what PHP and Integrity can achieve together and welcome them to our rapidly growing team.”

PHP Agency will reach more customers than ever before by leveraging Integrity’s extensive suite of end-to-end offerings. Integrity’s Insurtech platform includes resources such as real-time quoting and enrollment systems, efficient customer relationship management software, and robust product development. The PHP agency can also leverage Integrity’s strong and supporting business services infrastructure available to all partners, allowing PHP agency executives to reinvest valuable administration time. These shared services include areas such as people and culture, technology and innovation, legal and compliance, and access to a world-class advertising and marketing company.

“Patrick Bet-David is a best-selling author and popular keynote speaker, as well as a social media icon with millions of followers. His message of hope and success inspires entrepreneurs and business leaders around the world, and we are excited to be able to work with him to fulfill our mission at Integrity,” said Anne Wood, Chief Marketing Officer at Integrity. “Together we will reach more people than ever before and deliver solutions that empower consumers to get the most out of life.”

Bet-David will expand opportunities for its agents and agencies by leveraging opportunities for teamwork and growth through the Integrity partner network. Driven by a core commitment to innovate insurance, this premier peer group of industry leaders has come together to develop best practices and strategies that improve insurance and financial services for all. Integrity partners are focused on protecting the life, health and wealth of all Americans and helping millions prepare for the good days ahead.

PHP employees also participate in Integrity’s Employee Stock Ownership Plan, which offers employees the opportunity to participate in Integrity’s success through meaningful ownership.

“With a culture dedicated to people helping people, Patrick and his team can now leverage Integrity’s platform to expand their impact and diversify the products and services they offer,” he said Steve Young, Chairman of the Board of Integrity. “We’re always excited to work with disruptive leaders. PHP Agency will be an incredibly valued and valued addition to the Integrity family as we work to keep families safe everywhere.” The United States.”

For more information on PHP Agency’s partnership with Integrity, watch a video at

About the Integrity Marketing Group
Integrity, headquartered in Dallas, Texasis a leading provider of life and health insurance and a provider of innovative solutions for wealth management and retirement planning. Through its network of partners, Integrity helps millions of Americans protect their lives, health and wealth by committing to meeting them wherever they are – in person, by phone and online. Integrity’s state-of-the-art technology helps streamline insurance and financial planning for everyone involved. In addition, Integrity develops products with carrier partners and markets them through its distribution network of agencies, brokers and RIAs across the country. Integrity’s nearly 6,000 employees work with more than 450,000 agents and consultants who serve over 10 million customers annually. In 2022, Integrity will help shippers do more than place 12 billion dollars in new sales and oversees more than $20 billion in assets under management and advisory through its RIA and broker-dealer platforms. For more information visit

About the PHP agency
Founded in 2009, PHP Agency Inc. is a technology-enabled national field marketing organization (FMO) headquartered in Addison, Texas. With over 27,000 licensed agents nationwide in 49 states and Puerto RicoPHP agents have educated and served over 450,000 American families. PHP works with leading insurance and pension companies and offers part-time or full-time positions for those who want to pursue a career as a life insurance salesman. Visit for more information.

SOURCE Integrity Marketing Group, LLC

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