Monthly April Report from NameJet and SnapNames: SEO Edition – Domain Name Wire


Sean Markey explains why these domains sold for more than you would expect.

The word "SEO" in red, blue and green on the board next to the magnifying glass pointed to by arrows.

It’s time again to take a look at last month’s NameJet and SnapNames report to see what sold, what it sold for and specifically why it sold so much. For the purposes of this list: all of these names were sold primarily because they had a strong SEO backlink profile.

As a reminder, for this list, I use the DR (Domain Score) metric to show the strength of a domain’s SEO authority. You can find more information about this metric on, the tool I get these numbers from. – $9,805

DR 74, ranking for 2,200 keywords.

When it comes to the value of a domain – especially in terms of SEO – nothing is more important to me than the number of keywords it ranks for. This represents the actual level of trust placed in the domain by Google’s algorithm. A domain with a high DR (meaning it has a lot of strong backlinks) is fine, but there’s no guarantee it will rank, whether it’s because of a previous penalty or simply because the site isn’t doing a good job of building Trust has done Google metrics.

So if a website has a high DR (lots of strong backlinks) AND ALSO ranks for thousands of keywords, it is a really valuable domain.

This is the case with this domain. Given the topic, if you bought this site and built a quality religion-focused site based on it, you would probably rank very well for many keywords very quickly. That’s why such names don’t come cheap at auction. – $2,600

DR 28, ranking for 2,100 keywords.

Of course… a good brand name does increase the value of a name. The price of that name relative to’s price is a pretty good example of how something’s price is what it’s worth.

Although both are .org domains, this domain name is much worse, much less generic and has a hyphen. It’s also a DR 28 compared to a DR 74 and the price reflects that too.

If you’re wondering what an SEO you want to build long-term (rather than just a churn and burn game) that is, here’s a try to build this site again with content that helps build the 2,000+ Supporting keywords entered by Google still ranks the site, and once things are stable and the rankings look good, 301 redirects the site to a BETTER brand to build your business on. – $6,350

DR 56

Ranking for a handful of keywords, but nothing impressive. As this is a very aged website, you can see that the buyer has restored the old look of the website. – $2,049

DR 62

A very strong technology related backlink profile with links from sites like Wikipedia, SquareSpace, TechCrunch, CNet, Fortune, Cico and more.

Like most sites bought for SEO reasons, this one already has a site built (basically they took the content from the old site and brought it back to life, which… you know, not a super White hat is…). – $5,000

DR 68

Of course, right after I said that, there isn’t anything on this site yet. 🙂

This used to be the Microsoft conference website (or one of them, I guess). It has some amazing links from sites like Microsoft, Mozilla, TheGuardian, BBC, HuffPo, Time, Entrepreneur,… tons of great news, media and business links.

I’d like it better if it ranked for some keywords, but $5,000 for those links is a pretty solid price. –

DR 56

Used to be the website for a tool called “Tapshop”. It has tons of great business related links from sites like BusinessInsider, TechCrunch, Entrepreneur, Fortune, Amex, SE Journal and many, many more.

Visiting the site now, it looks to me like it’s designed to sell links to link building agencies (what, no, those aren’t valuable links worth checking out). – $2,150

DR 55

Formerly: an LGBTQ-focused site with lots of Wikipedia and .edu backlinks to help build a lot Trust in Google’s algorithm. – $2,249

DR 54

One of the best buys on the list in my opinion. Some really great backlinks (a lot of kickstarter juice), this is a really great entrepreneur/business oriented authority with a pretty strong brand name. I like this.

The site has been rebuilt but contains some errors from the rebuild (I assume). – $2,306

DR 53

Another really great buy – this site has a lot of links from corporate and medical sites, which is a pretty rare niche in the phasing out markets (of sites with SEO expertise). It looks like the old website has something to do with the development of medical technology for wound healing or something similar. Currently a very ugly, incomplete build (I expect a better looking site will be available in the next month or so – don’t want to waste those great links).

That’s all for this month’s look at NameJet/SnapNames domains sold with SEO expertise.

Any questions? Leave a comment!

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