In an increasingly competitive environment, SEO (search engine optimization) is vital to business growth. A set of techniques known as SEO allows you to position your website as high as possible in search engine rankings. Let’s say a customer visits a search engine and enters a request to rent a car. And you are in the car rental business. You really have to work with SEO – optimize the website, make it responsive to user requests – so that the customer sees your website exactly in the first place.
Note that the placement of websites in search varies significantly across different search queries. With some search queries, the page is in the TOP 10, with others it is not displayed at all, although the category is the same. This leads to a simple conclusion: The task of SEO promotion is to place the advertised page as high as possible in the search results for the necessary search queries. The set of such search queries is also known as the website’s semantic core or semantics.
Using a car rental site as an example, your semantic core should contain more specific queries, e.g. B. SUV cars for rent in Dubai, Ferrari car rental in Dubai, monthly car rental and the like. Developing such narrower queries in addition to broader queries such as “car rental” and “rent a car” will help appear at the top of the list more often and attract more customers. But you cannot promote a website using SEO alone. Social networks are also an extremely effective business tool.
Can maintaining social networks help bring the site to the forefront of the topic?
If we consider the influence of social networks on SEO in terms of increasing link profile, we should not expect significant changes. Search engines do not give much importance to URLs on social networks, so as not to provoke spammers to create useless links. But cooperation with social networks can help promote the site in other directions, which we will consider now.
When indexing a new website, search engines pay attention to whether the company has social networks. It’s quite difficult to say exactly how and how much they affect the indexing speed of a new website. But the fact of influence cannot be denied. We have often experienced this ourselves. When developing new pages, we place a link on the client’s social networks. Then the pages are indexed many times faster than usual.
Search engines recognize that users are coming to the site not only through their SERPs as trusted sites, but also through social networks. A trusted site means a site that search robots and users trust. Accordingly, traffic from such sites is significant for search engines and has a positive effect on the ranking of the resource.
Search engines don’t place much value on links to a social media site, but likes and reposts from a publication that includes your link make a big difference. When search robots recognize that your resource is of interest to people and elicits a response from them, it significantly increases your site’s weight in the search engine.
Among other things, targeted traffic can be generated in many business areas via social networks. This means those who are interested in the company’s product. This not only contributes to an increase in sales. This also leads to an improvement in the behavior factor, which has a positive effect on the ranking of the website.
One way or another, the main trend of economic promotion in recent years is the most comprehensive approach. Your brand should be everywhere.
Social networks, search results, comments in forums and marketplaces – collaboration in these tools potentially increases the number of your customers. Do you agree, rejecting it is at least wrong? Most importantly, search engines not only trust themselves, but also social networks. When they see people coming to the site from there, the site thinks it’s good. The main thing is that traffic should not be abandoned, but targeted and of high quality. To do this, you need to determine both the target audience and subscribers on social networks.
In summary, it can be said that it is important to carry out comprehensive business support. If the company only operates in one area (e.g. maintains only one website), then:
- This deprives the company of the opportunity to improve the position of the website and attract additional customers through other channels.
- Customers cannot explore the brand in more detail on the usual pages.
If you want the Internet to bring you the widest possible number of customers, then your brand needs to be everywhere!