Ambina Partners announces sale of PHP agency


GREENWICH, Conn., July 27, 2022 /PRNewswire/ — Ambina Partners LLC (“Ambina”), a private investment firm that supports growth-oriented middle-market companies, has sold its interest in PHP Agency, Inc. (“PHP” or “the Company”), a leading life insurance company, sold The Insurance Field Marketing Organization (“FMO”) focused on serving the diverse middle class market with an emphasis on the growing Hispanic American community. PHP was acquired by the Integrity Marketing Group.

Ambina invested in PHP in 2017 and became the company’s first institutional investor to provide growth capital. Over the past five years, Ambina has worked with management to build out the company’s infrastructure, recruit world-class executive and operational talent, and update the company’s IT stack to transform PHP into a truly technology-enabled company. PHP has more than tripled its revenue since 2017 and now serves its customers from over 170 offices across the country.

“Ambina has been a key partner in driving the growth and success of our business over the past five years,” said Patrick Bet-David, Founder and CEO of PHP. “Ambina has not only supported us financially, but also helped with key decisions as we built the team and infrastructure we need to carry out our mission of increasing diversity in life insurance while helping families achieve a better to secure the financial future, to implement it effectively.”

“It has been a privilege to work with PHP and its leader, Patrick Bet-David, an extraordinary entrepreneur. The company’s tremendous growth during our investment period is a testament to our collaborative partnership and the passion of Patrick and his team to provide exceptional service to Agents and Families Greg ShareChairman of Ambina Partners.

Ambina and PHP were advised on the transaction by Houlihan Lokey.

About the PHP agency

Founded in 2009, PHP Agency Inc. is a technology-driven national financial services organization. PHP works with leading insurance and pension companies and offers a part-time or full-time position for those who want to pursue a career as a life insurance salesman. PHP is headquartered in Addison, TX. To learn more, visit

About Ambina Partners

Ambina Partners is a private equity firm that invests in growth-oriented mid-market companies. Ambina works with forward-thinking management teams in industries such as enterprise software, financial services/insurance and other technology-based industries. Ambina provides companies with the strategic and operational support that delivers sustainable results. For more information about Ambina Partners, visit

About the Integrity Marketing Group

Integrity, Headquarters at Dallas, Texasis a leading provider of life and health insurance and a provider of innovative solutions for wealth management and retirement planning. Through its network of partners, Integrity helps millions of Americans protect their lives, health and wealth by committing to meeting them wherever they are – in person, by phone and online. Integrity’s state-of-the-art technology helps streamline insurance and financial planning for everyone involved. In addition, Integrity develops products with carrier partners and markets them through its distribution network of agencies, brokers and RIAs across the country. Integrity’s nearly 6,000 employees work with more than 450,000 agents and consultants who serve over 10 million customers annually. In 2022, Integrity will help shippers do more than place 12 billion dollars into new sales and oversee more than 20 billion dollars of assets under management and advice through its RIA and broker-dealer platforms. Visit for more information

SOURCE Ambina Partners

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