8 ways AI chatbots are influencing content creation


Whatever your opinion of AI chatbots, you can’t deny their massive impact on the content industry. Probably every writer has heard of it. Global tech giants made headlines by releasing AI-powered chatbots, e.g. B. ChatGPT, Bing Chat and Google Bard.

While AI is innovative, it is not always beneficial. Here are some positive and negative impacts of AI chatbots on content industry professionals.

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1. AI minimizes grammatical errors

AI chatbots are far from producing incoherent text. Today, advanced LLMs produce grammatically correct output on any subject under the sun. You might even ask them to adopt a certain tone.

In addition to creating grammatically correct texts, chatbots also support editing and corrections. Many professionals use them as a free alternative to grammar checkers. LLMs can detect grammatical errors, text inconsistencies, following sentences, misspelled words and awkward phrasing.

The image below shows how ChatGPT suggests text corrections.

Ask ChatGPT to edit text and detect grammatical errors

Bing Chat provides more accurate results by referencing other grammar checkers in real time.

Bing Chat edits paragraphs according to Quillbot's standards

You can find many reliable grammar checkers online, but full packages often come with monthly subscriptions. Free accounts get limited checks. At Grammarly, users cannot unlock advanced suggestions until they upgrade to a premium plan.

2. Poorly researched articles spread misinformation

One of the biggest problems with ChatGPT and Bing Chat and other platforms is that they don’t double check facts. They are merely presenting what they know. ChatGPT formulates answers from records and Bing Chat performs searches but does not perform fact checking.

For example, the photo below shows that ChatGPT does not know its own start date.

ChatGPT incorrectly answers questions about itself

Despite these limitations, some authors rely entirely on ChatGPT for topic research. They want quick and practical answers. However, you cannot replace proper research with AI chatbot conversations. You will end up posting false information.

Indeed, many shady AI authors draw criticism for spreading misinformation. Only use chatbots for preliminary research. Ask them to break down complex issues before delving into academic journals and academic papers.

3. Generic AI-generated articles flood SERPs

Google Analytics Google search results on a smartphone

Unfortunately, you can find an AI content ranking on Google. AI authors use the saved time and effort to improve their SEO and increase page visibility. Some of them even use backlinks to feign authority.

SERPs (search engine results pages) are flooded with low-effort AI content containing generic, simplified insights. They touch on issues but never explain them. These articles provide the reader with only a basic, superficial understanding of the issues.

The upside is that Google rewards well-researched content. Finally, Googlebot replaces ranking AI articles that offer no added value to the readers. Even the page one results could drop quickly. Just keep releasing quality pieces. You can also refresh Google’s helpful content guide update for even better writing.

4. Marketers are revamping their SEO strategies

SEO tools often come at a high price. Widespread options like Ahrefs and SEMrush can cost you around hundreds a month. The fees don’t make sense unless you use all the features.

If you need basic SEO keyword research and analysis, use AI chatbots instead. We recommend Bing Chat as it is connected to the internet. It references popular SEO tools to give you real-time SEO analysis.

The image below shows Bing Chat’s AI keyword research.

Bing Chat suggests keywords based on your topic

Because Bing Chat wasn’t designed for SEO research, you need to get your prompts right. Don’t just say you need SEO analysis. Ask for specific data, like top LSI keywords, search volume analysis, and market trends.

5. Content mills are releasing AI-generated articles en masse

Ask ChatGPT to write a 1,000-word article about AI

Content mills have always prioritized quantity over quality. But with the availability of AI-powered chatbots, they were able to further speed up the writing process at no additional cost. It is common for them to release hundreds of AI content every day.

Most publishers circumvent plagiarism and copyright infringement laws by hiring human editors. For quick edits with little effort, they pay a chump. Their only purpose is to modify the editions so that their customers don’t mark them as plagiarism.

Avoid content mills like the plague. They pay industry-low rates, have unrealistic performance expectations, and don’t care about quality copy. While you are working for them, your writing career will not advance.

6. Plagiarism is becoming more widespread

Plagiarism has become more and more common lately. Remember: AI repeats answers. So if multiple authors were discussing a topic, their articles would have the same perspective, structure, outline, and topic. Some authors reformulate texts to avoid being reported as plagiarism.

However, because they also use publicly available paraphrasing tools, Google still recognizes their template outputs. Your websites quickly lose authority thereafter. You can’t cheat the system. To produce original pieces with unique insights, research various official and unofficial sources.

AI chatbots generate sample responses. You pull information from the exact records even if you regenerate the answers multiple times. Take the following conversation as an example. This photo shows ChatGPT answering a general knowledge question about AI.

ChatGPT answering a general question about AI

We started a new chat and reused our prompt, but ChatGPT returned identical facts. It just reworded its output.

I'm trying to get ChatGPT to answer the same question via AI

Because chatbots generate the same information, authors who publish AI-generated content end up exchanging viewpoints. Many even follow similar article structures.

Ultimately, the lack of variety and originality is what triggers plagiarism crimes. Your site’s ranking will drop quickly, and visitors won’t bother reading your blogs if they’ve already seen them elsewhere.

8. AI chatbots market inferior content

As content mills bombard their readers with AI-generated articles, other publications are forced to fight back. Even global media publishers are investing in writing tools these days. Some use them ironically, while others produce content to stay relevant.

To make matters worse, fake gurus encourage unsuspecting newbies to exploit AI-driven platforms. They make the practice seem normal even when it isn’t. AI content is not subject to copyright protection laws. Since you cannot claim ownership, commercial use could have legal consequences.

Also, AI writing tools are not sustainable. Google prioritizes reputable sites that publish well-researched articles – it may soon start cracking down on AI content. After all, manipulating SERP rankings with AI is already forbidden.

Are AI chatbots having a positive or negative impact on the content industry?

Despite all these points, AI chatbots cannot simply be described as having a positive or negative impact on the content industry. AI is inherently unbiased. Instead of criticizing chatbots, accuse the authors of taking advantage of them. Malicious, plagiarized and harmful results are due to human biases – machines only respond to input.

Authors should learn to use AI responsibly. Find out about platforms that can help you find typos, research topics, outline articles, and analyze SEO keywords. Automate routine work whenever possible. Make time for writing tasks that require critical thinking and creativity.

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